The Daily Telegraph Business Tracker
A piece of analysis compiled by Impact Social.
The Daily Telegraph Business Tracker tracks the Twitter messages of 25,000 British companies and businesses, searching their public posts for indicators of their sentiment towards the state of the economy, their business performance, and their reaction to government policies.
Those aggregated search results are then analysed manually by Impact Social's researchers to assess whether messages are positive, negative or neutral. That process also strips out posts that are promotional, leaving only the businesses' actual opinions on the topics in question.
Our latest analysis from the 4th October 2018 Business Tracker is featured below.