Ralph Northam retains momentum to take Virginia Governor’s race
November 7th at 12:00am
Northam's wavering on the issue of sanctuary cities and refusal to condemn a controversial advert shook his campaign in it's final days, but as Impact Social's analysis consistently showed, his momentum was strong enough to make victory his.
Our final analysis published on polling day, showed an eight-point lead for Northam amongst Virginian voters - mirroring the final vote exactly.
Read on for the full analysis.