The objective was to provide insight into attitudes, conversations and messages relating to constituents who are either “for” or “against” clean energy and what/who is driving the discussion.  All data has been geo-located to Florida.

Key takeaways

Trump’s tariff policy on solar imports back-fired, creating a strong reaction from Floridians (above and beyond “free traders”) who voiced their overwhelming support for clean energy.  Specifically they spoke about the solar industry, its impact on jobs, investment and energy prices - all of which they see being devastated by Trump’s policy. Important to note, it is the policy and not the man taking the hit here.

Outside of the Trump announcement, analysis of February and March timeframes shows there is an active discussion in favor of clean energy in-state - specifically as it relates to cheaper energy, jobs and how Florida is falling behind in comparison to others.  This is a broad discussion (largely driven by corporates) about all forms of clean energy, not just solar.

There is a persistent core base of “protectionist” clean energy opponents in-state, but their impact on discussions is minimal (flat-lining at 3% throughout the three month period).  However, we have seen from other issues analysis in Florida that a small base can explode and activate quickly.

In addition, we have uncovered an active discussion relating to climate change in-state which, when combined with that of clean energy, provides a plethora of voices and moving messages aligned to LCV’s goals which could be extracted and utilised in campaigns.